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game.ae / 15years
2011 — 2026

Fifteen years of telling the story.

From floating-fountain spectaculars to remote multi-camera live production, this is the story of GAME, the people behind it and the work.

GAME.AE · PRODUCTION STUDIOS EVERY ANGLE · LIVE · DUBAI 15 15 2011 — 2026 CELEBRATING
Where it started

G · A · M · E

GAME began in Dubai in 2011 as Gulf Alliance Media Enterprises FZ LLC: a production house for shows, spectacles and the films that told their story. Today the company is GAME Commercial Photography Production LLC. The mission hasn't changed.

"To lead, create and inspire by producing valuable content… to tell the story."

GAME mission statement, game.ae (2014)

Water-screen performance content by GAME
Isaac Kumer, founder of GAME
The founder

Isaac Kumer

Founder · Managing Director · Executive Producer

Isaac's career began in New York in 1998, working across broadcast and production disciplines, before he founded GAME in Dubai.

Since 2011 he has led GAME as Managing Director and Executive Producer, setting the creative direction on every production, from multimedia spectaculars in Sharjah and China to live broadcasts across the UAE and Saudi Arabia.

In 2020, when live events stopped, Isaac produced the first virtual edition of the TPMEA Awards, covered by TPi magazine. It was a turning point that pushed GAME deeper into live streaming and, later, remote multi-camera production.

2011founded GAME, Dubai
2020first virtual TPMEA Awards
15years leading GAME

Five chapters.

2011–15SPECTACLES

Water, light and story

GAME made its name with multimedia spectaculars: fountains, lasers, water screens and original scores, choreographed into stories.

  • Al Majaz Waterfront, Sharjah: 15+ shows for 220 m floating fountains
  • The Legend of Lady White Snake, China: 100+ dancers, two 150 ft water screens
  • William Close Earth Harp, the world's longest stringed instrument meets the region's longest floating fountain
  • Middle East Film & Comic Con: full coverage and live feeds for 54,000 fans
2016–19BRAND & CORPORATE

Stories for brands

From spectacles to corporate film, brand campaigns and event coverage.

  • 2019: renamed GAME, new home at Jebel Ali Waterfront
  • Dubai Airports and the Billionth Passenger film
  • Dubai Airshow 2017 and 2019
  • City Centre malls and Meraas destinations
  • Corporate films: Dell EMC, Mubadala, Multiplex, Orbis
Confetti and celebration in the terminal for Dubai Airports' billionth passengerGAME's Jebel Ali Waterfront facility: edit bays and meeting tableKatakeet children's fashion show runwayFamilies catching bubbles at a festive evening event
2020GOING LIVE

The year everything went live

When audiences couldn't gather, GAME brought events to screens.

  • The first virtual TPMEA Awards
  • Dubai Airports' COVID awareness and recovery films
  • A six-month virtual event for BEE'AH
  • Live feeds for Ultra Abu Dhabi
A virtual graduation ceremony 2020: a graduate on the big screen in a lit hallA virtual awards stage in gold, the host presenting Production Manager of the YearA virtual conference set with a presenter at the lecternA neon virtual stage with a panel and a host
2021–23LIVE FEEDS

On every screen in the room

Live feeds, streams and IMAG for the region's biggest rooms, and the first remote PTZ cameras.

  • Armani Pavilion live feed for the Burj Khalifa show
  • Live streams for Bloomberg, Google and the Mubadala business forum
  • Dubai Airshow 2021 and 2023
  • PTZ camera hires begin, including cameras for a UN event in 2022
Cockpit view from a jet flying in formation at the Dubai Airshow
2024–26REMOTE MULTI-CAMERA

Every angle, live

A fleet of Canon 4K remote cameras and Cartoni Lifto columns: many angles, small footprint, across the UAE and into Saudi Arabia.

  • The three-camera Lifto rig, built and shot in 2024
  • Riyadh, Jeddah and Madinah events
  • Expo City Christmas Show, Al Hamra Convention Centre, DWTC
  • 2026: MicroEvents and a new game.ae
A twelve-year partnership · Dubai Airports

Twelve years inside the world's busiest international airport.

Dubai Airports has trusted GAME with its story for twelve years. It started in 2014 with a pop-up pool trick-shot performance by Venom inside the airport. Since then: the CEO's messages, the people, the terminals and the airshows.

CEO reportsMid-year and end-of-year films, through FY2025
Dubai AirshowDaily social media highlights at every show, and the gala dinner filmed for the after-event film
Live streamsAl Majlis, Askus and leadership sessions
Internal commsDAbuzz exec series, "Five Questions with…"
The airport B-roll libraryTerminals 1–3, airside, cargo and the AOCC
Launch & campaign filmsFinSight, Expo 2020, the 2020 COVID response
Project · Zhenjiang, China · 2013

The Legend of Lady White Snake.

An award-winning water spectacular on Jinshan Lake, Zhenjiang, China

China's legend of Lady White Snake, retold on the water with the real Jinshan Temple as its backdrop. More than 100 performers and aerial flyers shared the lake with fountains, lasers, light and two giant water screens. The show was two years in the making, with key scenes filmed in Beijing.

Isaac Kumer led the GAME team for AAV and served as Creative Director, sequencing the audio and visuals into one story. The show won a TEA Thea Award for Outstanding Achievement: Event Spectacular.

“The show moves with a fluidity and grace that enlarges the text and helps us experience the ancient myth in a whole new way.”Thea Awards jury, via Blooloop

GAME for AAV. Winner, TEA Thea Award for Outstanding Achievement: Event Spectacular (21st Thea Awards, 2015).

The white snake, from GAME's animatic for the show
Recent work · the credits
Palm Jebel Ali launch
Palm Jebel Ali launchNakheel · Jumeirah Beach Hotel
Crowd1 event, Abu Dhabi
Crowd1 eventAbu Dhabi · 2024
Mubadala Business Forum
Mubadala Business ForumLive feed & stream · Abu Dhabi
Palm Jebel Ali gala dinner
Palm Jebel Ali gala dinnerNakheel · September 2025
DWTN Residences launch
DWTN Residences launchDeyaar · Dubai · 2025
Avenue Runway Launch
Avenue Runway LaunchLive coverage · December 2024
Beyond Evermore
Beyond EvermoreLive feed & film · February 2026
Leadership panel
Leadership panelArcera · Abu Dhabi
Fireside chat: urban air mobility
Fireside chat: urban air mobilityConference coverage · November 2025
Behind the switcher
Behind the switcherGAME control position
Every angle, live
Every angle, liveMultiview, Bloomberg live stream
GAME Production StudiosThe credits2011 — 2026
15years producing in the region
40+brands and organisations in the last two years alone
4countries: UAE · Saudi Arabia · Oman · China

Our clients

AviationDubai Airports
Real estate & destinationsNakheel · Deyaar · Aldar · Meraas · Beyond · Majid Al Futtaim · Expo City Dubai
Luxury & travel retailDolce&Gabbana Beauty · Cartier · Moët Hennessy · Pernod Ricard · Rémy Martin · Dubai Duty Free · Parfums de Marly
Government & cultureSharjah Government · DMCC · Mubadala · DIFC · Royal Opera House Muscat
Tech & business eventsGartner · InterSystems · GITEX · Airtel Africa · Google · Bloomberg
Agency & production partnersAl Sayegh · Creative Sauce · 3DB · Wasserman · HQWS

On location

UAEDubai · Abu Dhabi · Sharjah · Ajman · Ras Al Khaimah
Saudi ArabiaRiyadh · Jeddah · Madinah
OmanMuscat
ChinaThe Legend of Lady White Snake

2026

Leadership Conclave · virtual studioAirtel Africa · GAME studio, Dubai
Launch event · live feed & filmMeraas · Dubai
Evermore launch · drone, timelapse & filmBeyond · Dubai
Broker awardsDeyaar · Jumeirah Beach Hotel
Event filmDIFC · Dubai
Pop-up campaignThe Glenlivet · Dubai Duty Free
Launch filmParfums de Marly · Dubai Duty Free
Campaign photographyDolce&Gabbana Beauty · Dubai Duty Free

2025

Dubai Airshow · coverage & gala dinner filmDubai Airports · DWC
CEO end-of-year reportDubai Airports
FinSight launch filmDubai Airports
Coral Collection gala dinner · 4-camera live feedNakheel · Palm Jebel Ali
Brokers briefing · Abu Dhabi & DubaiAldar · Erth & Johara ballrooms
Convention · live feed & streamAl Hamra Convention Centre · Ras Al Khaimah
Global town hall · 6-camera live streamArcera · Abu Dhabi
DriftX · film & photographyHQWS · Abu Dhabi
Conference coverageGartner · Riyadh
1001 · camera operationsRiyadh
DWTN Residence launch · live feed & filmDeyaar · Dubai
Seamont launch filmRDC · Dubai
Boutique opening · photo & filmCartier · Dubai Duty Free
Activations · photo & filmMoët Hennessy · Dubai Duty Free
100 years · photo & filmLoacker · Dubai Duty Free
Client films & Apex eventInterSystems · Dubai
Sindbad · technical supportRoyal Opera House Muscat · Oman
FilmingEGA · UAE
Holographic activationNewton Labspace · Dubai Mall

2024

Palm Jebel Ali launch · 5-camera live feed & filmNakheel · Jumeirah Beach Hotel
Mubadala Business Forum · live feed & streamMubadala · Rosewood Abu Dhabi
Conference · Canon PTZ kit & crewGartner · Riyadh
GITEX · camerasDWTC · Dubai
Zenon · 6-camera live feed & filmAvenew · Dubai
October event · live feedCrowd1 · Dubai
Airport filmsDubai Airports · DXB
Partner Connect animation seriesMajid Al Futtaim
Desalination animation & office photographyENGIE · Expo City
Employee benefits filmDMCC · Dubai
Royal Salute pop-up · photo & filmPernod Ricard · Dubai Duty Free
Campaign photographyRémy Martin · IQOS · ZYN · Dubai Duty Free
Technical supportRoyal Opera House Muscat · Oman

2023

gala dinner and exhibition coverageDubai Airshow 2023
speaker eventEtihad Arena
live feedDubai Fitness Challenge
45th anniversary filmAllen & Overy
DDF photographyRémy Martin · Chivas

2022

live streamsBloomberg
event coverage and presentation streamGoogle
Expo wrap-up, Al Majlis live streamDubai Airports
cameras via DLC EventsUN event
Al Wasl eventsExpo City
photo and videoDubai Duty Free

2021

Burj Khalifa show live feedArmani Pavilion
business forum live streamMubadala
flying teams and gala dinnerDubai Airshow
villa live streamHuawei
live streamingEmaar Hospitality
November eventADNEC

2020

first virtual awardsTPMEA
CEO reports, COVID films, DXB's Diamond JubileeDubai Airports
6-month virtual eventBEE'AH
25-year anniversary filmCarrefour
seasonal campaignsCity Centre malls
live feedUltra Abu Dhabi

2016–19

2016 filmMarriott
2016 highlight reel, Billionth Passenger filmDubai Airports
2017 and 2019 coverageDubai Airshow
campaigns, 2017–19City Centre malls
Box Park, Kite Beach, La Mer, Bluewaters, City WalkMeraas
corporate filmsDell EMC
inauguration, 2018Mubadala
Bangladesh, 2018Orbis

2012–15

Al Majaz Waterfront fountain showsSharjah Government
The Legend of Lady White SnakeChina
Earth Harp at Al MajazWilliam Close
Ebru Art ShowGarip Ay
World of Fashion, 4 yearsMall of the Emirates × Harper's Bazaar
coverage and live feedsMEFCC
Circle of ExcellenceHSBC
Selected highlights. Thank you to every client, crew and partner.
game.ae Production StudiosGAME 15 years, 2011–2026
Thank you

To our team and our clients.
Past, present and future.

Fifteen years of early call times, late edits and shows that went out live on time. To everyone who has been part of the GAME team, everyone here today and everyone who joins us next: thank you. And to our clients, thank you for trusting us with your biggest moments, many of you year after year.